Order Defect Rate (ODR) above target: what the notice means and how to structure your appeal

Amazon's target is an ODR below 1%; ODR includes A-to-z Guarantee claims, chargebacks and negative feedback.

Appeal key points

Break down which defects (A-to-z claims, chargebacks, negative feedback) drove the rate and why.
Address the exact issue named in the notice, not a general account review.
Root cause: state specifically what caused the problem, in short factual bullet points.
Corrective actions: list what you have ALREADY done, with dates and the affected ASINs/orders.
Preventive measures: describe the systems or process changes that stop it recurring.
Be concise and objective; no emotional pleas, no blaming Amazon or buyers.
Attach supporting evidence for every item under review and highlight the relevant parts (ASINs, supplier details).
All evidence you submit must be genuine and unaltered. Never create, edit or backdate invoices or documents.
Do not open a new or second account to get around a suspension; all three platforms prohibit this.

Submit through Account Health / Performance Notifications in Seller Central, using the link in your notice.

Amazon notices state their own response window. Check the notice and Account Health in Seller Central; this tool cannot verify a deadline for you.

We can't guarantee reinstatement. Not legal advice. Not affiliated with Amazon, Etsy or eBay.