Inauthentic / counterfeit item complaint: what the notice means and how to structure your appeal

Triggered by customer complaints or Amazon detection; resolution typically requires supply-chain documentation.

Appeal key points

Show where the goods came from and that the supply chain is legitimate.
Address the exact issue named in the notice, not a general account review.
Root cause: state specifically what caused the problem, in short factual bullet points.
Corrective actions: list what you have ALREADY done, with dates and the affected ASINs/orders.
Preventive measures: describe the systems or process changes that stop it recurring.
Be concise and objective; no emotional pleas, no blaming Amazon or buyers.
Attach supporting evidence for every item under review and highlight the relevant parts (ASINs, supplier details).
All evidence you submit must be genuine and unaltered. Never create, edit or backdate invoices or documents.
Do not open a new or second account to get around a suspension; all three platforms prohibit this.

Genuine supplier invoices covering the ASINs (check the time frame requested, e.g. last 365 days)
Supplier contact details
Brand authorisation letters or certificates of authenticity
Proof the invoiced quantities cover units sold

Submit through Account Health / Performance Notifications in Seller Central, using the link in your notice.

Amazon notices state their own response window. Check the notice and Account Health in Seller Central; this tool cannot verify a deadline for you.

We can't guarantee reinstatement. Not legal advice. Not affiliated with Amazon, Etsy or eBay.